Mega introduces mobile technology

Mega introduces mobile technology: In 2011 Mega Bloks will launch new QR codes on its product packaging and print advertising. Spanning its boys and collectors’ portfolio, the codes will first appear on Dragons Universe, Halo and the new Blok Squad range, and will then be rolled out to additional ranges.

The QR (quick response) codes allow consumers to instantly view product information, images, videos and
instructions on a mobile page. This can be achieved by downloading a QR Code reader on a smart phone, which can then read the QR code on pack or in print.

In addition to new QR technology, Mega plans to refresh its microsites with a number of new innovative features. Kids will be able to view new 360° rotating product views, which explode showcasing the product build.

In touch with one of the latest trends in media, Mega will also be introducing 30-second product videos onto its product pages bringing all the features of the product to life.

Further innovation also includes a programme called Digitalise - a new digital playbook, which acts as an interactive instruction manual and allows kids to view every build stage of a product online. The booklet will be available to view on mobile product pages through the QR code.